I don’t think most people understand the impact of what Beyonce did; I see it as a complete game changer and something that will change media, advertising, PR forever. For those that aren’t aware Beyonce created a new album and released it along with videos for each song. The album was released on iTunes and sold 600,000 units in one week in the U.S. and over a million worldwide. Why is this so significant and exciting? She did no media tour, there was no advertising blitz, no sitting down with Dave, Jay and the rest. The album’s success was all from social media. All from tweets, Tumbler, Facebook. Word spread like wildfire and her album is already the second most downloaded on iTunes for all of 2013. I can’t overstate how important this is and what a huge change it is from the tradition way people sold things. The book tours, the endless interviews, the press events. In 1995 Sony spent over $45million to promote Michael Jackson’s HIStory album. This release cost nothing.
We really are at a turning point with this kind of success with social media. Now, of course, everyone isn’t Beyonce and doesn’t have the audience and fans that she does, but it is a look into the future. Social media and what comes after it will be the driving forces in advertising and publicity. Even with me, I have this blog and my twitter, Instagram, Pinterest, Foursquare accounts and they all have strong followings. I don’t have a media conglomerate behind me, but yet I can get global readers. Global response to my tweets.
The possibilities are endless. The day will come where people look to social media, and what evolves from it, for their news and any information they want to know about. In the future we won’t be stuck paying for 700 channels we don’t watch, we will be able to pick and choose what we want to see and what we want to pay for. Beyonce doesn’t realize it but she has single handedly turned the advertising industry on its head.
Most companies don’t understand the impact that social media could have for them. We are at the dawn of what will be a revolutionary time. As we saw, the Arab Spring all came about by social media. Direct communication between stores and their customers can lead to a better experience and more revenue. Every business can benefit from social media.
I am very excited about this, it has huge implications for the future and I for one am glad I am a part of it. Congrats Beyonce and stay tuned, a lot more to come from me!