Let me start by introducing myself; I have been a loyal viewer of your movies and buyer of your products for decades. I am the kind of person, as are most of my followers, that you should be paying attention to.
First, let me start with the easy low hanging fruit. If you have anyone in your employ that uses Company products that go against your public stance on non-discrimination and positively using diversity to make not only a better workplace but also a better product; you need to let go your top executives whom have made a mockery of your position. Worse than dismissing your corporate pledge, these people mocked the president of the United States with racial and bigoted emails. This cannot continue. These individuals must be let go.
On to other issues. I believe you made the exact wrong decision on not releasing the movie ‘The Interview.’ How can you let a thug nation intimidate the most powerful Country on earth with some veiled references to 9/11. If you have to look back to George W. Bush for an example, look back to his saying, days after the attacks, let your lives get back to normal. Fly on airplanes, don’t be afraid.
Sony, your decision will make people more afraid than they need to be. Your decision has elevated North Korea into a position of changing U.S. behavior: through fear. Your decision has given the green light to al Qaeda, ISIL and any terrorist group to give an off the cuff threat and change our behavior. Sony, you aren’t seen as being a hero and saving American lives. Your decision seems more like an attempt to save your bottom line.
Americans are for Capitalism but detest grandstanding and showboating about safety while behind the scenes you are really concerned about profit.
What to do now after all of these screw ups?
Start today, right now. No putting this off or ‘waiting to see what happens.’ Today come out with a press release saying that in fact The Interview will be shown to the American audience. Take a new bold approach. Offer the movie for sale via streaming or DVD. On Christmas Day anyone interested should be able to purchase or stream The Interview into their homes to watch it. Charge people $12.99 or $9.99 to purchase this film. You will see an outpouring of American support.
Americans will not be intimidated. I don’t have much of an interest to see this movie but I would purchase it. By releasing it directly to all households you could see the biggest profit you have ever seen. Far surpassing what the box office would have produced.
Taking my advice would show a number of things. Starting with showing America will not be intimidated by a rogue nation. It will also show America’s strength and support by all that purchase the movie. Sony, you have screwed this situation up on so many levels. Now is your opportunity to stand out from the crowd and show the world what you and the American people are capable of.
I, for one, am sick of the cowardliness of for profit companies. If you want to stay in business and keep the profits rolling in contact me for more details. Otherwise, continue to hide and lose the respect of the world.